Our friend Kelly Hillegass was born and raised in our beloved city, Wilmington, North Carolina. She is a talented creative and stylist having gained incredible experience in NYC and Wilmington. She launched her own styling company this summer and provides personal, commercial, and editorial styling services. We are big fans of her work and are so excited to share the top two products of MISSIO Hair that she is a huge fan of and why. Be sure to check out her website at https://www.kellyhillegass.com.

LIGHTWEIGHT CONDITIONER: “I was immediately drawn to MISSIO’s packaging, after looking at the simple ingredients I had to purchase. After hearing what they stand for and trying the lightweight glossing conditioner, I started telling everyone I knew about this company! The conditioner leaves my hair smelling amazing and completely touchable like no other conditioner can after highlighting and days in the ocean. As a surfer, my hair gets really dry and I have yet to find a conditioner that works better. This product is light enough to use daily and still leaves me with volume. I feel good about where I am putting my money and also feel safe using this product in my outdoor shower. I'm obsessed and will be a lifetime fan.

COCONUT CLEANSING POWDER: “The coconut cleansing powder is a lifesaver for me. I was looking for a safer solution to keep my blowout going all week. I am so happy I have found a non-aerosol dry shampoo with safe soothing ingredients I don't have to be worried about applying to my scalp. I have tried a ton of dry shampoos before, but most leave my hair really dry and crunchy, but this powder leaves my hair soft and full of volume. I can brush through my hair easily! It honestly looks like a fresh blowout and makes my hair lasts all week with a fresh natural smell. I feel good about the brand I am supporting and save so much time with this product!

TEXTURE PASTE: “The texture paste is just the consistency I have been looking for. This easy matte paste is perfect for securing flyaways or taming my wild beach hair frizz in the summer. I keep it in my purse for emergencies! I found this product after going to an event for Hurricane relief last year. MISSIO had a booth and I purchased more of my favorite conditioner (their lightweight glossing conditioner), and they gave me a nice sized sample of the paste to try.”

Everything about this brand is wonderful from the purpose, the packaging, the ingredients, price point, to the amazing quality of this product. For those reasons I continue to purchase this brand for myself and as gifts for others. But, it is the amazing team of people behind this line that have pushed me to share my love, review, post and tell everyone I know about this brand. I have been able to get to know Lorin through community events this past year and her and her team continue to amaze and inspire me. If you haven't purchased anything from MISSIO yet. What are you waiting for? Seriously, this is not fluff I love this stuff. Every product makes my hair more manageable and makes it easier and quicker for me to get out the door in the morning. Thank you for what you do!

-Kelly Hillegass


"The World Needs Who You Were Made To Be"

From the first moments we began dating (a long time ago in college!), we always dreamed about “doing big things.” Of course, we had no idea what this could look like; we had very little idea about our career paths or where God would take us, but we knew we were created to do something meaningful, something with purpose.

Two weeks ago, we were preparing for our trip to Magnolia, getting ready to meet over 10,000 people per day at Spring at the Silos. We looked at each other and had a lightbulb moment, realizing that we’ve been dreaming about an opportunity like this for a long time!

To create products, a brand, and a company that was selected out of over 700 applications, to be one of 90 invited to attend this nationally recognized event — this is BIG.

To introduce MISSIO, share our story, and sell our purposefully detailed and designed products to someone; to know that our work is supporting local and global initiatives fighting one of the worlds greatest injustices — this is BIG.

To hear reports that over 300 potential victims of human trafficking were rescued just last month through the organizations we have the privilege to support, and to have the opportunity to tell THEIR stories to people from all walk of life — this is BIG.

To haul boxes of products and furniture from the MISSIO office halfway across the country, for us to have the opportunity to meet the most incredible brands and vendors from all over the country, as well as hear from Joanna Gaines herself about how much PASSION she could see we had all put into our work — this is BIG.

To sit here and think that the ideas behind these products were just a dream, one that took many years of patience, persistence, and hard work; to now being given the opportunity to see our dream come to life — this is BIGGER than us and our dream. God placed this vision in our hearts, we are grateful to steward this dream with such an amazing team. Thank you for believing in us, cheering us on, and continuing to support MISSIO as the dream unfolds. We are so excited and grateful to have EVERY ONE of you a part of this with us! 

If you would like to read more about our time at Magnolia’s Spring at the Silos, check out the photos below!

With love and gratitude,

Kyle and Lorin

MAGNOLIA: Spring at the Silos

Waco, Texas here we come! We are so excited to finally let this little, or okay- BIG secret out... MISSIO Hair has been chosen to be one of 90 vendors at a very special event with Magnolia. It is called Spring at the Silos, and by some off chance that you’ve never heard of it let us tell you more!

It is a weekend full of magic where tens of thousands of people from all over welcome spring in all of the best ways at the Magnolia Silos. Florals galore, live music, book signings, food trucks, and a free vendor fair. It is truly a celebration!

Around 700 businesses applied to be a vendor at this sought after event, and we are humbled to say that MISSIO was one of 90 chosen to be featured. We are absolutely ecstatic to be able to share our beautiful products and beautiful purpose with the Magnolia family and attendees from near and far. The dates for this year are March 14-16th, so just one month away!

Our mission is to inspire a movement of difference makers who use beauty to restore hope and fight human trafficking. We cannot wait to have the opportunity to share with thousands in Waco how choosing a product with a purpose can and is truly changing lives. We are believing for great things and we get so excited thinking about how our non-profit partners will be blessed as a direct result of this event.

Be sure to follow along @MISSIOHair. If you are interested in attending, seeing a list of the other vendors, or just learning more visit MAGNOLIA.


Change happens when we link arms and work together to make a difference in the world around us… The beautiful truth is that there are not only countless non-profit organizations working around the clock, but there are also other for-profit companies who choose to use their platform and influence to make an impact. We love linking arms with companies who are like-minded in their mission and vision. We are thrilled to be linking arms with ABLE!

ABLE is a lifestyle brand, based out of Nashville, focused on ending generational poverty through providing economic opportunity for women. They have grown from producing a single collection of hand-woven scarves to a one-stop shop for ethical fashion, offering leather goods, handmade jewelry, denim, clothing and footwear. Their products are produced in Ethiopia, Mexico, Peru, and Nashville, TN - and each item has one thing in common: because it is made by women, it is leading all of us a step closer to the end of generational poverty. Their heartbeat is beautiful and their company is inspirational.

Today, we have been invited to their headquarters as they host an Advocacy Panel for Human Trafficking Awareness Month. Our Founder, Lorin Van Zandt will be sharing during this special event in the Nashville community that aims to be an overview and discussion event about human trafficking around the world. We are honored to be apart of this event, and we cannot wait to share more about our experience and time with ABLE. Be sure to follow our journey on social media!


If you’ve been following along with the MISSIO journey, you won’t be surprised to know that Lorin and I (Kyle here!) have VERY high standards for our products and the way our company is run. Those standards are deeply rooted in our belief of our PURPOSE. This whole vision began because we wanted to create that strongest platform possible to inspire and empower stylists and their clients to fight human trafficking. We wanted nothing to deter us from this vision, so we created PRODUCT that stylists and their clients would love so that our collective efforts could be carried forward in a strong, growing, and sustainable way. We couldn’t be more proud of how far we’ve come and where we’re going! 

Every element of our brand is meant to capture this journey: the gritty humanity of the city combined with the life-giving, healing of the sea…we even tried to capture that in our lovely fragrances! Well, from day one, our customers of been in love! Over and over, we were asked to make candles so their homes and businesses could be filled with MISSIO scents all day everyday. Never ones to back down from a challenge, we plunged into the world of candle-making! We considered finding a third party manufacturer, but we couldn’t find anybody who could meet our standards (ironic…read on, and you’ll see why!). 

So, we decided to make them here at MISSIO. After months of trial and error in my own kitchen, we launched our candles last week, and they SOLD OUT IN ONE DAY! We couldn’t be more grateful. 

As I’m playing catch up with our orders this morning (in addition to pouring our own candles, we custom make each wooden lid with the MISSIO logo branded), my high standards are being challenged.

You see, each lid is IMPERFECT! The wood grains are different, some have dents and are rough around the edges. Some of the branding is off-center, or the wood responds to the heat differently. None of them are perfect, and there’s nothing I can do about it. 

At first, I was very frustrated…then I was absolutely delighted in what this process was teaching me. There are so many things about our lives that are completely imperfect, but that is okay.


This has been such a great reminder about all of us, about MISSIO, about the thousands of people who are in dire situations right now who we seek to help. 

Our wooden candle lids represent this. Every time we sand one down and place our logo on it, we celebrate the imperfections, the uniqueness of each lid, the reality that nothing is perfect in this world. We choose to see the beauty in each divot, uncentered placement, rough edge, etc. Just like all of us, they’re PERFECTLY IMPERFECT. 

Sometimes, we need to place our high standards to the side and celebrate the imperfect, the uniqueness, the differences, the hardships. We at MISSIO believe that this is where TRUE BEAUTY exists, and we’re here to help you see it. 

We hope you remember this every time you remove your perfectly unique and imperfect wooden lid and enjoy our uplifting, life-giving candles…a beautiful representation of hardship and healing. 

With love and gratitude,

Kyle Van Zandt (Co-Founder, MISSIO Hair)

Denim: It’s "Jeanius"

Raise your hand if you need to do a closet clean out?! I’ve got both of mine in the air. But one staple piece that I will never, let me say it again, NE-VER, get rid of is my beloved denim button-up shirt! They are simple. You can dress them up. You can dress them down. You can tuck them in. You can tie them up. No matter your shape they look good! I seriously could go on and on. I truly believe that there are about four million ways to style a denim shirt but I’ll stick with my top three.


Right now we’re in that weird in-between of seasons. When you dress for the morning temp you’re sweating and regretting your outfit decisions by the afternoon. Super frustrating, I hear you! For weather like this I grab my denim shirt and tie it up with a fun mini skirt or layer it over a  dress (also my FAVE look for when you’re rocking a baby bump!) This look can comfortably take you through the chilly mornings and into the sunny afternoons of our ever-changing NC weather.


My personal go-to is denim on denim. Lots of people are scared of this look.  The key to pulling it off is balance. Play with accessories, add a fun neck scarf, break up the tones with two different shades or with the help of a white tee underneath or a belt. Just try it! Like, once. I PROMISE you’ll look and feel great and be ever so stylish! 😉

Lastly, layers! When in doubt, throw your denim shirt under your sweaters or over your favorite tee. Whether it’s an open cardigan or you just need some added dimension or extra warmth this is a simple way to add to an outfit.


So easy, right?! Ok you babes, if you don’t own a denim shirt RUN and getchu one! You will not regret having such a timeless piece in your closet.

 p.s. We’ve got some really fun things coming your way over the Holiday season! Be sure to check back here to see what all we’re up to!

xo. casey


Photography: Sophie Van Zandt


Autumn is definitely being fashionably late here to the coast of NC, while Summer is still trying to linger on. We’ve had a taste of those cool(er) temps and hopefully soon they will be here to stay! Time to break out the cozy sweaters, order a PSL, and call Grandma for her yummiest chili recipe! Fall. Is. Coming.


While I love a good chunky sweater, the perfect fitting denim button-up or the most trendy neck scarf, I don’t know about you, but by the end of a windy fall day my long mane is needing some love. What is it about the cooler weather that creates the dreaded tangle to form underneath your hair?! I’m sure there’s some science to it but I find that most days I’m tossing my hair into the perfect topknot or high pony.


Recently, I have been using (and might I add, fallen IN LOVE with) Missio’s Coconut Cleansing Powder dry shampoo to draw out my wash and create the perfect, textured high hair styles. Cute and simple all while avoiding that knotted underneath mess. Can I get an Amen?!

And not to leave out those babes who like to stick with a lower style hair-do. I've got the perfect and EASY fix for you too!


First, part the front sections of your hair from ear to ear. Leave them out while putting the back half in a low bun.


Second, take one of the front sections of hair and wrap it above and around the bun, securing it underneath with a bobby pin. 


 Continue to do the same thing with the other front section.


Now mess it up! IMO, the messier the better! So pull some front pieces down around your face, pull at the top near your crown to loosen up the look or simply just pull your bun apart. And there you have it! Quick and easy!

So Autumn, we welcome you with open arms and fun hair. Check back here in a few weeks for three ways to style my favorite fall staple piece that I bet is already in your closet too!

xo. casey.




photography by Sophie Van Zandt (@vanzandt23)


Some of you may be wondering - why hair products? It's an interesting concept to pair the issue of human trafficking with hair products… Well, there are many answers to that question, but our purpose is really two-fold.

Firstly, human trafficking is an elusive issue that continues to exist because of the perceived low risk for traffickers and the high profits that it generates. Due to the fear, control, manipulation, and coercion that is used, it is hard to identify victims because they usually do not identify themselves. We believe the beauty industry has a beautiful and unique role to play in the identification and awareness of this issue.

Everyday thousands of women walk into salons, sit down in a chair that naturally feels safe, and begin to open up about things they might not tell other people. There is a beautiful vulnerability that lies within the salon chair. We believe that if stylists are educated on signs to look for and empowered in what to do if concerned about their client, then they truly can play a heroic role in the fight against human trafficking.

Secondly, hair products are an everyday tool that not only everyday consumers, but also the salon industry are using. What if an everyday product can be given a purpose where stylist and community members alike can be apart of this great fight by purchasing them, spreading the word about them, and starting conversations because of them? It creates a world where we are all on an everyday mission together.  

We believe in the beauty industry and we believe in the everyday consumer. We believe that one purchase, one interaction, one conversation can change a life. This is our two fold purpose: to inspire and empower people in the fight against human trafficking. Let’s do it together!




HAIR SECRETS - MISSIO's Guide to Shine

Long or short, curly or straight… SHINY hair is what most women (and a lot of men) want. When you see someone with an incredible amount of shine, you just KNOW their hair is healthy. It probably means they take great care of their hair, right? Perhaps visiting the salon frequently to get that treatment, glaze or color refresh? How does someone keep up that healthy glow? Wouldn’t it be amazing if there was a way to achieve this at home without it being a crazy expense?

So here’s a little hair lesson:

Each strand of hair has a surface of tiny cuticles. These small scales on the surface of your hair lie flat if they have enough moisture. Without the nourishment they need, they will rise, creating a brittle and more rigid surface on each strand. When light hits your hair, a smooth surface will reflect light, causing it to look shiny, whereas a rough surface will not reflect in the same way. Instead it is more prone to damage, frizz and split ends! Yikes!!!

And THIS, ladies and gentlemen is why we decided to pack as many nourishing properties into our products as possible... because we want to leave those cuticles happy and nourished with every use, resulting in shiny and RADIANT hair!

So now you are probably thinking… taking this kind of care of my hair has to be expensive! Well (drumroll please) the great news is, we’ve created a way for you to care for your hair without frequent visits to the salon or breaking the bank.

HERE'S THE SECRET: It can be as simple as the CONDITIONER that you choose. Luckily MISSIO’s Glossing conditioner is FULL of nourishing properties that help restore and strengthen hair with each use. It will boast shine and softness like never before! (And for an extra dose of shine, pair it with our Gentle Cleansing Golden Shampoo!)

So how EXACTLY does it work?

So here’s the deal. There are so many wonderful natural ingredients on this earth that can help boost the SHINE factor for your hair…  so we have curated a special blend for our products. Jojoba Oil, Sunflower Seed Oil, Avocado and Coconut Oil are four nourishing oils that are included in our Glossing conditioners! This incredible blend works wonders on hair! Sounds like a pretty yummy recipe, huh?

And let us just tell you, IT WORKS. We have received so many testimonials and messages about how people are so in love with the conditioner and the way it adds such SHINE to their hair, even from the first use.

So everyone, let’s keep those strands happy and healthy by giving them the nourishment they need. We can’t wait for you to try our conditioner, because we know you’ll be hooked. And not only that, but you will be making a PURCHASE with a PURPOSE!

Because our desire is to not only make hair beautiful, but to do something BEAUTIFUL with each purchase.

Much love,

The MISSIO Style Team




Purpose: the reason for which something is done or created, or for which something exists. Motive. Intention. Cause. Reason. Resolution. Determination.
At our core, we all desire to have purpose - to live life intentionally, full of determination, and aimed towards a cause or reason. It is engrained into who we are as humans. We were created on purpose and with purpose.
At MISSIO, that truth resonates into every facet of who we are. Our mission is to live life on purpose and with a purpose so great that it extends far beyond ourselves. Everything that we do is wrapped around the determination of eradicating human trafficking throughout the world. The 29 million victims of this travesty are our motive, our reason, our purpose- and oh what a cause that it is. The beautiful cause of rescuing the lost, restoring the broken, and redeeming millions of identities that have been stolen.
We are more than just a product. We are a product with purpose. What if something that we all use every day can be used to truly change the world- one life at a time? We dream of a world where every single everyday product has a purpose greater than itself. Imagine it: every product on your shelf making a difference in the world around you. Every product provides you an opportunity to be a part of something bigger than yourself.
What areas of your life need to be filled with purpose? Where can you intentionally make decisions to give vision and goals to your passions? Purpose brings empowerment and change, and it paves the way for lives to be changed.
We at MISSIO long to live life on purpose. We desire to live life intentionally for those around us. We want to be on an everyday mission, and we believe everyone has something in them that desires that at well. Our fight is for the victims of human trafficking, and we refuse to back down. We invite you to join our movement and our cause - our purpose, the very thing that defines our existence.
Product with Purpose. Fighting Human Trafficking.
(Visit our “Initiative” page to learn more about how we fulfill our PURPOSE)

Written by MISSIO Team Member, Mary Freshwater